Breaking Barrels was created to respect tradition while turning it on its head. From the stag breaking into the barrel to the flipped landscapes and bold colours, every detail reflects the innovative Steel Barrel Technology behind the liquid.  Familiar at first glance, disruptive at its core, it may look like whisky and taste like whisky, but it's proudly Not Whisky.  The story behind the brand has recently been featured by leading design site Packaging of the World, read the full story here.